Comments Off on FranchiseExpo.com: You Have Access to Your POS Data, Now What?
Franchisors and franchisees alike can benefit from aggregated, formatted data. An integrated system gives the franchisor and the franchisee greater consistency, efficiency, accountability and potential for proactive support. With a system in place unlocking vast amounts of POS data, it’s possible for franchisors and franchisees alike to encourage communication and collaboration within their organization and nurture further improvement of operations, customer loyalty and overall satisfaction.
Comments Off on FranchiseExpo.com: How To Use POS Data To Improve Franchise Performance
Unlocking POS data is a challenge — here is the key to accessing your POS data…
The most efficient and effective way for franchises to access and use their POS data is to have a utility that configures an automated data extraction from each POS vendor and version, and then normalizes the data into a single format that can be used for marketing, process improvement and analytics.
Comments Off on Contributing Article: POS Data is a Goldmine, Unlocking It is a Challenge
Your POS (point of sale) system is the lifeline of your operations. The primary purpose of a POS system is to provide an efficient way to exchange product for money. At its best, POS software systems do more than simply accept payments and process sales. They manage the flow of inventory in and out of each franchise location, and can provide additional time-saving features such as staff management, customer data gathering, task automation and other capabilities that make it easier to run and grow your business.
Because they record every transaction as it happens, POS systems have unbelievable amounts of data locked up. This POS data is invaluable to the franchise system as a whole and to each franchisee for performance improvement and marketing purposes. POS data has the potential to give franchisees a clear picture of their store’s performance and to sharpen their competitive edge.
Comments Off on Contributing Article: Using Dashboards to Maximize Your Franchise Performance Coach
The relationship between a franchise organization and a franchisee can potentially make or break the success of the business. By helping franchisees implement company-wide strategies and initiatives, a franchise organization will increase the chances of success. However, this is usually easier said than done. By utilizing data you are already collecting and proactively using dashboards, franchise performance coaches – sometimes a best-kept secret – can be maximized to proactively set up your franchisees for success.
When I entered the franchise world more than 15 years ago, I was fascinated by the process. Every franchise starts with an idea that is refined into a scalable experience that is then repeated by other entrepreneurs. But, one piece that I always found missing was, how to be a GOOD franchisor.
Comments Off on What is Cross-Media Marketing?
As a business owner, how many options are truly available to you to communicate with your customers? The most obvious and seemingly scalable options include email, SMS, direct mail and the telephone (pre-recorded, text-to-speech and real person). If one chooses to include social media in this mix, the plethora of options are relatively limited, but the consequences of communicating ineffectively are endless.
So, what is cross-media marketing and how can it help your business? Cross-media marketing, done right, enables multiple channels of communication for a single message that ultimately leads a business to discover what messages a customer wants to receive and how they want it communicated. This will ensure the best investment of any business’ marketing dollar.